Zeo Route Planner
Enhanced LTV:CAC > 3 with Personalized Paid Ads, G2 and Gartner Campaigns
Case Study: Transforming Zeo Route Planner's Marketing Strategy
Client Overview: Zeo Route Planner is a cutting-edge solution for drivers and fleet owners, streamlining route management and optimizing logistics. When they partnered with us, their goal was to expand their reach in both B2C and B2B markets while building a robust system to track and analyze campaign performance. Here’s how we made it happen.
Challenges:
Acquiring high-quality B2C users in a competitive market.
Setting up comprehensive campaign data tracking to monitor performance accurately.
Attracting B2B fleet users through multiple channels like paid ads, G2, and Gartner.
Our Approach:
Driving B2C Growth: We designed and executed high-impact paid ad campaigns tailored to Zeo’s target audience. Through precise targeting and continuous optimization, we achieved a remarkable LTV:CAC ratio of 3.5, significantly boosting their customer acquisition efficiency in locations including USA, Brazil and UK.
Data-Driven Insights: To empower Zeo Route Planner with actionable insights, we set up a robust data tracking system. This included integrating backend tracking, Amplitude, and Appsflyer. These tools provided granular subscription data for every marketing campaign, enabling data-driven decisions and optimization.
B2B Fleet User Acquisition: For the B2B segment, we leveraged paid ads, G2 reviews, and Gartner market listings. These strategies positioned Zeo as a trusted solution for fleet owners, generating high-quality leads and expanding their corporate client base.
Results:
B2C Success: Achieved an impressive LTV:CAC ratio of 3.5, demonstrating the efficiency of the marketing campaigns.
Seamless Campaign Tracking: Enabled real-time tracking of subscription data, enhancing campaign performance and ROI analysis.
B2B Growth: Secured a strong presence in the B2B market, acquiring a significant number of fleet users through targeted efforts.
Conclusion: By blending creative marketing strategies with advanced data analytics, we transformed Zeo Route Planner’s user acquisition and campaign tracking capabilities. This case study reflects our ability to deliver measurable results and drive growth for clients across diverse sectors.
Want to see similar results for your business? Get in touch with us today!
Check out the website: https://zeorouteplanner.com
