Asseco
Boosting Asseco’s Organic Reach Through SEO Optimized Content Marketing
Introduction:
Asseco is one of the largest software development companies in Europe, offering innovative IT solutions across various industries, including banking, healthcare, and public administration. When they partnered with us, their goal was to improve their organic visibility, drive qualified traffic, and support lead generation through targeted SEO and content strategies. Here's how we contributed to their digital growth.
Challenges:
Increasing organic website traffic in a highly competitive IT solutions market.
Enhancing content quality and SEO to reach decision-makers in diverse industries.
Expanding engagement through social media and thought leadership content.
Our Approach:
Strategic Keyword Research:
We conducted in-depth keyword research to identify high-potential topics aligned with Asseco’s services. This allowed us to prioritize content opportunities that matched both user demand and business relevance.
Content Creation:
We created SEO-optimized blog posts and downloadable e-books to attract and engage prospects. Each piece was crafted to support different stages of the customer journey, from awareness to decision-making.
Cross-Team Collaboration:
We worked closely with the in-house marketing and development teams to ensure the smooth execution of SEO recommendations. From site structure updates to blog integration, we maintained strong coordination to align messaging and performance goals.
Social Media Support:
To extend the reach of our content, we also wrote engaging social media posts that promoted blog articles and company updates across LinkedIn and other channels.
Results:
Increased Organic Traffic: Achieved a measurable increase in organic website traffic, with improved rankings for key industry terms.
Improved On-Site Engagement: Enhanced content engagement metrics, including longer average session durations and higher download rates for e-books.
Content Expansion: Successfully positioned Asseco as a thought leader through educational resources and value-driven blog content.
Conclusion:
By taking a strategic, research-backed approach to SEO and content, we empowered Asseco to improve its digital footprint and strengthen its positioning in a competitive landscape. This case study demonstrates the impact of a holistic digital marketing approach in supporting the growth and visibility of a global technology leader.
Want to see similar results for your company? Let’s connect to discuss your digital growth strategy.
